The Relationship Between Casinos And Tourism

For many cities, the construction of a major casino resort is the ultimate catalyst for a massive tourism boom.


When integrated properly, these massive entertainment hubs can completely transform the global standing of a sleepy city.

The Blueprint for Casino Tourism

Las Vegas proved that if you build massive, luxurious gambling palaces, tourists will travel thousands of miles to visit.


Today, gambling represents less than half of the total revenue generated on the Las Vegas Strip.

The integration of massive convention centers ensures a steady stream of business travelers during the slower mid-week periodsWorld-class nightclubs and dayclubs attract a younger demographic that might not be interested in high-stakes table gamesThe 'Vegas Model' is now being copied by countries around the world looking to boost their own local tourism numbers
The Rise of the Integrated Resort Model

Singapore provides the perfect modern blueprint for casino tourism with its incredibly successful Integrated Resort model.


Marina Bay Sands in Singapore is famous worldwide for its iconic architecture, not just its baccarat tables.

StrategyVegas ApproachAsian ApproachGovernment RegulationRelatively relaxed, market-drivenExtremely strict, government-mandated amenitiesTarget AudienceDomestic and International PartygoersWealthy International VIPs and Families

The symbiotic relationship between gambling and tourism will only continue to grow as resorts become larger and more spectacular.