BetWright Gets On The Racecourse With Sky Sports Racing
UK operator BetWright will get increased presence across British horse racing tracks after accepting a brand-new sponsorship handle Sky Sports Racing.
Available for both UK and Irish audiences, the operator's branding will be made visible during Sky Sports Racing's live race broadcasts, which will likewise consist of event analysis, previews and evaluations.
Chris Dilley, Sales Director at Sky Sports Racing, commented: "It's great to invite BetWright as a sponsor partner to Sky Sports Racing.
"We eagerly anticipate working with the team and growing the profile of the brand name as we continue to deliver leading class coverage and engagement with a loyal and enthusiastic wagering audience."
Having introduced at the end of 2024, BetWright has since considerably enhanced its profile in the UK market through a number of sponsorships; this newly increased concentrate on horse racing comes simply in time for the Cheltenham Festival, among the biggest racing occasions in the calendar.
David Matthews, CEO of BetWright, included: "Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a for BetWright.
"Their coverage brings the sport to life for fans every day, and we're excited to align our brand with a broadcaster that shares our passion for racing.
"As we continue to grow, partnerships like this aid us relocate the Wright instructions, linking BetWright with racing audiences throughout the UK and Ireland."
Building racing back up
Racing has faced its reasonable share of struggles over the last few years, with engagement continuing to decrease compared to the number of eyes recorded before the COVID-19 pandemic.
On the wagering front, internal divide saw the British Horseracing Authority (BHA) clash with the Betting and Gaming Council (BGC) for a short moment last year, as the BHA arranged strikes across the sector to protest a proposed tax boost ahead of the November Budget.
And while the protest eventually worked, with Rachel Reeves sparing horse racing from more tax boosts, the BGC wasn't too happy that the strikes were undertaken without first consulting with the betting sector.
Still, with the Remote Betting Duty set to increase to 25% from next year, and the Remote Gaming Duty increasing from 21% to 40% this April, some operators have actually taken procedures to offset the treking tax expenses by scaling down their marketing invest - for some, this includes racing sponsorships. The most recent examples of this were bet365 and BetMGM.
However, the racing industry is showing a brave face, with stakeholders coming together to secure a bright future for the sport.
Among the most significant projects to do that is the Future of Racing Innovation Program, co-led by Flutter and the BHA. The job is aimed at securing the long-term value of racing through innovation on multiple fronts - equestrian health, neighborhood building and ownership access being a couple of.
"As Cheltenham when again fills hearts across the sport with enjoyment, the work of protecting its future is quietly under way. Racing's heritage is strong, but its future will depend on how efficiently it accepts the insight and innovation the next generation of fans will require," Flutter UK&I and the BHA concluded.