Casino Affiliate Programs: How People Make Money Promoting Casinos

With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.


These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

How the Affiliate Model Works

If a player clicks the affiliate's link, registers an account, and deposits money, the affiliate earns a commission.


The most common payment structure is called Revenue Share (RevShare), where the affiliate earns a percentage of the player's losses.

Affiliates only get paid on the 'Net Gaming Revenue,' meaning the casino deducts the cost of bonuses and licensing taxes firstIf a referred player wins a massive jackpot, it can push the affiliate's account balance into the negativeMost programs implement a 'No Negative Carryover' policy, wiping the slate clean at the start of every month
Navigating the Morals of Casino Marketing

Because RevShare ties the affiliate's income directly to the financial ruin of the player, it is a highly controversial business model.


The best marketers in the space prioritize user safety, warning their audience about wagering requirements and rogue casinos.

Affiliate TacticEthical ApproachUnethical ApproachCasino ReviewsHonest breakdown of terms and RTPHiding predatory bonus rulesMarketing AnglePromoting as entertainmentPromoting as a way to get rich quick

While the industry is incredibly lucrative, it is highly competitive and closely scrutinized by government regulators.